The SPRI Group, the Basque Government's business development agency, has published an in-depth report on the relaunch of Castey, positioning the brand as one of the most relevant assets in the sector kitchenware in the field of industrial innovation.

The SPRI article focuses on the project of relaunch and repositioning of Castey, highlighting three key areas that define the brand's current strategy.

Catalog update and product development. The strategy involves expanding the range with new collections that respond to the real needs of the consumer: frying pans, saucepans, pots, grills and cooking solutions developed with high-quality materials, PFOA-free non-stick coatings and functional details geared towards everyday use.

Applied innovation, not just aesthetic. The article emphasizes that Castey's approach goes beyond simply manufacturing a good product; it focuses on understanding how it's used daily and the real value it brings to the user. This philosophy is what gives coherence to brands like Fundix and Taste within Castey's umbrella.

Consolidated international expansion. SPRI highlights Castey's active presence in markets such as Italy, France, the Netherlands, the United States, Korea, Peru, Uruguay, Romania and Turkey, with a clear growth strategy in new European markets.

Read the full report on the SPRI blog: https://www.spri.eus/es/blog/internacionalizacion-comunicacion/misipa-global-impulsa-la-innovacion-y-la-internacionalizacion-en-el-sector-del-menaje-de-cocina/

SPRI: Castey, referente en innovación

The SPRI Group, the Basque Government's business development agency, has published an in-depth report on the relaunch of Castey, positioning the brand as one of the most important assets in the kitchenware sector in terms of industrial innovation. The SPRI article focuses on the project […]